Winners 2015/16 Presentation

“Now in its second year, Product of the Year (POY) Malaysia is fast becoming the benchmark of consumer confidence in Malaysia” says Mr Harmandar Singh Director of Product of the Year Malaysia.

The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 27 years ago, with the awareness of the need for a robust mechanism to allow consumers to be well informed about new and innovative products.  ”This year, 20 category winners were voted by over 2,000 consumers through an extensive survey conducted by Nielsen Malaysia across categories including F&B, personal care, baby products, FMCG brands and many more.

Starting July 2015, consumers across Malaysia have been able to shop through overcrowded supermarket shelves and recognise the winners of innovation by looking for the distinctive red “Product of the Year” logo, which will be on packaging, advertising and in-store displays.

POY is now in over 40 countries and covers five continents.

The year’s POY Jury members were:

Gary Brown – CEO (7-Eleven Malaysia)

Mark Rozario – CEO (Agensi Inovasi Malaysia)
Low Bee Yin – Marketing Director (Courts Malaysia)

Tan Hai Hsin – MD (Retail Group Malaysia)
Chan May Ling (Vice-President, Malaysian Advertisers Association)
Prof. Dr. Mohammed Zin (Sultan Idris Education University).




2015/16 WINNERS


Category Winner Company
Soya Drinks Hershey’s Soyfresh Chocolate, Mocha Ace Canning Corporation Berhad
Ice Cream Magnum Gold Unilever (M) Holdings Sdn Bhd
Instant Beverages Horlicks Chocolate GlaxoSmithKline Consumer Healthcare Sdn Bhd
Female Skin Care Nivea Extra Whitening Skin Therapy Serum SPF33PA++ Beiersdorf Malaysia Sdn Bhd
Face Cream Safi Balqis White Trilogy WIPRO UNZA (M) Sdn Bhd
Female Face Care Eversoft Skinz UV White Miracle Blackhead Exfoliator Wipro-Unza (M) Sdn Bhd
Baby Care (Diapers-Tape) Mamy Poko Tape Newborn with Speed Wave Unicharm Corporation Sdn Bhd
Baby Care (Diapers-Pants) Drypers DryPantz SCA Hygiene Marketing (M) Sdn Bhd
Soft Drinks Mountain Dew Blue Shock Permanis Sandilands Sdn Bhd
Growing Up Milk Sustagen Kid 3+ New Formula Mead Johnson Nutrition (M) Sdn Bhd
Instant Noodles (Cup) Maggi Royale Korean Spicy Braised Beef Nestlé (M) Bhd
Instant Noodles (Pack) Mamee Chef Mi Kari Seribu Rasa Mamee-Double Decker (M) Sdn Bhd
Dishwash Liquid GLO LIME WITH Magnetic Colgate Palmolive (M) Sdn Bhd
Skin Protection Sunplay Skin Aqua UV Watery Gel Rohto-Mentholatum (M) Sdn Bhd
Men’s Body Wash Protex Men Sport Shower Gel Colgate Palmolive (M) Sdn Bhd
Men’s Face Care Men’s Biore Double Scrub Acne Solution Kao (Malaysia) Sdn Bhd
Men’s Shampoo Head & Shoulders Lemon Fresh Anti-Dandruff Shampoo Procter & Gamble (M) Sdn Bhd
Men’s Body & Hair Adidas Hair & Body 3 Mint Extract Extra Fresh Shower Gel & Shampoo StarAsia Malaysia Sdn Bhd
Hair ConditionersDetergent Pantene Pro-V Aqua Pure ConditionerDaia Colourshield Procter & Gamble (M) Sdn BhdGentle Supreme Sdn Bhd