“Now in its second year, Product of the Year (POY) Malaysia is fast becoming the benchmark of consumer confidence in Malaysia” says Mr Harmandar Singh Director of Product of the Year Malaysia.
The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 27 years ago, with the awareness of the need for a robust mechanism to allow consumers to be well informed about new and innovative products. ”This year, 20 category winners were voted by over 2,000 consumers through an extensive survey conducted by Nielsen Malaysia across categories including F&B, personal care, baby products, FMCG brands and many more.
Starting July 2015, consumers across Malaysia have been able to shop through overcrowded supermarket shelves and recognise the winners of innovation by looking for the distinctive red “Product of the Year” logo, which will be on packaging, advertising and in-store displays.
POY is now in over 40 countries and covers five continents.
The year’s POY Jury members were:
Gary Brown – CEO (7-Eleven Malaysia)
Mark Rozario – CEO (Agensi Inovasi Malaysia)
Low Bee Yin – Marketing Director (Courts Malaysia)
Tan Hai Hsin – MD (Retail Group Malaysia)
Chan May Ling (Vice-President, Malaysian Advertisers Association)
Prof. Dr. Mohammed Zin (Sultan Idris Education University).
|Soya Drinks||Hershey’s Soyfresh Chocolate, Mocha||Ace Canning Corporation Berhad|
|Ice Cream||Magnum Gold||Unilever (M) Holdings Sdn Bhd|
|Instant Beverages||Horlicks Chocolate||GlaxoSmithKline Consumer Healthcare Sdn Bhd|
|Female Skin Care||Nivea Extra Whitening Skin Therapy Serum SPF33PA++||Beiersdorf Malaysia Sdn Bhd|
|Face Cream||Safi Balqis White Trilogy||WIPRO UNZA (M) Sdn Bhd|
|Female Face Care||Eversoft Skinz UV White Miracle Blackhead Exfoliator||Wipro-Unza (M) Sdn Bhd|
|Baby Care (Diapers-Tape)||Mamy Poko Tape Newborn with Speed Wave||Unicharm Corporation Sdn Bhd|
|Baby Care (Diapers-Pants)||Drypers DryPantz||SCA Hygiene Marketing (M) Sdn Bhd|
|Soft Drinks||Mountain Dew Blue Shock||Permanis Sandilands Sdn Bhd|
|Growing Up Milk||Sustagen Kid 3+ New Formula||Mead Johnson Nutrition (M) Sdn Bhd|
|Instant Noodles (Cup)||Maggi Royale Korean Spicy Braised Beef||Nestlé (M) Bhd|
|Instant Noodles (Pack)||Mamee Chef Mi Kari Seribu Rasa||Mamee-Double Decker (M) Sdn Bhd|
|Dishwash Liquid||GLO LIME WITH Magnetic||Colgate Palmolive (M) Sdn Bhd|
|Skin Protection||Sunplay Skin Aqua UV Watery Gel||Rohto-Mentholatum (M) Sdn Bhd|
|Men’s Body Wash||Protex Men Sport Shower Gel||Colgate Palmolive (M) Sdn Bhd|
|Men’s Face Care||Men’s Biore Double Scrub Acne Solution||Kao (Malaysia) Sdn Bhd|
|Men’s Shampoo||Head & Shoulders Lemon Fresh Anti-Dandruff Shampoo||Procter & Gamble (M) Sdn Bhd|
|Men’s Body & Hair||Adidas Hair & Body 3 Mint Extract Extra Fresh Shower Gel & Shampoo||StarAsia Malaysia Sdn Bhd|
|Hair ConditionersDetergent||Pantene Pro-V Aqua Pure ConditionerDaia Colourshield||Procter & Gamble (M) Sdn BhdGentle Supreme Sdn Bhd|