How It Works

Product of the Year follows these easy steps:

Submit Your Product

Entry is free and open to all products & services launched in the Malaysia over Jan 2015 – December 2015. Product must be in the market when the research is carried out in March 2016.

Products & services should demonstrate innovation in one or more areas, including (but not limited to) design, function and packaging. You can enter as many products & services as you want.

NB: Once entered you are committed to the whole process and fees should you progress.

Jury Selects Finalists

Once all products & services have been submitted, a Jury of distinguished industry professionals is invited to review the submitted products & services to ensure that the innovation criteria are met before they go on the consumer research.

Should your product advance to the next step, there is a finalist fee of RM5,000 which pays for the costs of conducting the research. This fee pays for itself in the form of a detailed consumer research report by Nielsen received by all finalists, win or lose (valued at RM20,000 value).

Consumers Vote

Now it’s time for consumers to have their say – and they make their voice heard through the largest consumer survey of its type in Malaysia. More than 2,000 shoppers complete the online and face-to-face surveys.

Conducted by leading market information group, The Nielsen Company, the research is unique in its intention as well as its size. It is the first consumer research exercise which specifically asks the consumer about the appeal and interest of new products & services currently available to them.

Products & services with the highest votes in each category become Product of the Year winners in their category.

The Winners

The winners are awarded a license that allows them to use the Product of the Year logo on their product. This carries a fee of RM25,000 – a small cost given the potential sales uplift our logo can deliver, as hundreds of previous winners have shown.

Winners of the Product of the Year award in the UK, France, Germany, USA and other countries have all benefited from featuring our logo in their TV commercials, press ads and packaging.

Your Campaign

You can use the logo across all media - TV, Online, Press, Pack, Outdoor, etc., and all the free media that will be generated by our media partners.

33% more people trust a POY claim than the word ‘new’.