Malaysians Support Product of the Year

We conducted an online survey to learn how Malaysian shoppers will respond to a Product of the Year (POY) logo for products and services.
Interestingly, about 260 respondents favoured a POY endorsement because it provides ease of choice and differentiates the winning product.

A stamp of approval like the POY logo makes a difference to every 8 out of 10 female respondents.
Full details below...

Key Learnings of Consumer Product Survey

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The survey of 259 responses is targeting 23-65 years old married and in relationship female online respondents.
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Which of below is your top frequent destiny for shopping groceries?

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The top three most frequent destinies for shopping groceries is Tesco 63.71%, second and third are shared between Giant and Aeon Big (previously Jaya Jusco), 45.56% and 40.93% respectively.

What do you trust most about a brand of a consumer product?

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When asked about what do they trust most given a few for comparison, as much as 56.76% trust recommendation from friends on social networking sites, TV advertising comes closest at 46.72%, Blog reviews by individuals has 44.02%, the stamp of approval or recognition from governing association or body is at 38.61%, journalist reviews on newspaper and magazine has 34.36%, online advertising scored 31.66%, at the bottom is celebrity endorsement, 8.11%.

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When choosing a new product of a brand they haven't tried before, the factors that will affect the buying decision among the female respondents are:

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When comparing 2 similar products of different brands they may or may not heard of, 45.56% say that a product with label of recognition from the governing body will definitely be better than product without the recognition. 33.98% think perhaps it's better product with stamp than without stamp, 20.46% are not bothered.

The general impression of a product with stamp of appr