Agensi Inovasi Malaysia (AIM)

Agensi Inovasi Malaysia (AIM) is a statutory body set up by the Malaysian Government, via AIM Act 2010, to drive and sustain progress for Malaysia by accelerating a culture of innovation, and the country’s aspirations of achieving a high-income nation status. AIM has launched 58 new innovation business opportunities (IBOs) which have a potential to generate RM1.9bil in revenue.

Branding Association of Malaysia

Branding Association of Malaysia (BAM) caters mainly to the needs of Malaysian brands in achieving success in the domestic and international arenas. They set the runway for Malaysian brands to establish their presence and connectivity globally, reaching out to local SME companies in bringing out their potential as valuable brands. Since its inception in July 2000, BAM advocates unity among members so they enjoy the benefits of being part of a unified voice that encourage effectiveness and change.


Founded in 1982, The Malaysian Retailers Association (MRA) is the largest retail association in Malaysia. MRA is the only representation from Malaysia to the Federation of Asia-Pacific Retailers Association (FAPRA), whose members consist of 16 Asia-Pacific countries, and is one of the founding members of the Federation.

Today, MRA membership represents over 100 major retail & related companies, covering more than 2,500 retail outlets and employing a total of 20,000 staff.

MRA member organisations include various types of retail businesses ranging from hypermarkets to department stores, supermarkets, convenience stores, drug stores, food, fashion & accessories, specialty stores as well as suppliers, wholesalers and other service related organisations.

The Nielsen Company

The Nielsen Company is a global leader in measurement and information, providing a precise understanding of the consumer to help marketers make decisions that can lead profitable growth. Their measurement and analytical innovations enable clients to keep pace with changing market trends, emerging technology, and the increasingly demanding consumer.

After nearly a century, they are more focused and skilled than ever at providing the complete view of the consumer. Whether marketers are in media, consumer packaged goods, telecom or advertising, Nielsen's expansive data and measurement capabilities provide market context and confidence through a long history of innovation and integrity.

Redberry Retail - MagiqAds

Redberry Retail is a major in-store media player with exclusive partnerships with Carrefour, Tesco and Jusco hypermarkets, where brands can deliver targeted, high-impact customised campaigns at the point of sale. They reach out to over 52% of shoppers are between 20-39 years old, touching 970,000 shoppers across 84 stores every day with 27 million impressions per cycle.

Redberry Ambient
A very effective out-of-home TV medium with 290 screens at 90 commercial buildings, 90% of which are in the Klang Valley. They also have 200 screens at strategic waiting areas in KLIA and LCCT airpot terminals., plus 600 screens at check-out counters and aisles across 18 Carrefour outlets.

Redberry Outdoor

Every day, Redberry Outdoor holds the concession for DUKE, SILK, BesRaya and NPE highways, and SMART Tunnel covering almost a million motorists.

They also have prime outdoor sites in downtown KL, plus 650 KL Rapid Buses plying 170 routes, providing the best outdoor solutions in the Klang Valley.


MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by almost 30,000 readers who are affluent advertising, media and marketing decision makers. It has an ABC-audited circulation of 12,525 copies per month, is dedicated to the pursuit of excellence in all facets of marketing communications, and serves as an observatory of the marketplace for ideas, insights and inspiration in the region.

With a heritage that spans more than 16 years, its readers are discerning and first movers on new products and innovations. Its readers earn on average in excess of USD2,000 a month. MARKETING also organises major industry events like the Malaysian Media Conference, Malaysian CMO Conference, CREAM Awards, Product of the Year and is the home to the Malaysian Chief Marketing Officers (CMO) Circle.

The Malay Mail

Serving the community for more than 114 years since 1896, The Malay Mail has been trusted as the paper that cares.
The Malay Mail is a morning paper that brings readers the most compelling and relevant news in a bite-sized, straight forward manner, featuring in-depth investigative journalism, fluff-free writing and concise, impactful reporting. It's all the news that matters, all the time, delivered fresh daily. It's current print run every week day is 100,000 copies.  The Malay Mail also created media history when it printed and distributed 1,000, 000 million copies nationwide on December 7, 2012.
The Malay Mail also has a Free City and Community paper called the Weekly Runner.  Boasting a circulation of 200,000 copies and focusing on issues and lifestyle stories with its weekly release on Friday afternoons across the Greater Klang Valley. The Runner's footprint includes KL and Klang Valley – currently home to approximately 7 million people which constitutes 20% of Malaysia’s population, responsible for 30% of the country’s Gross National Income. As a newsmag, it promises content in a breezier, pictorial and bite-sized format covering The Malay Mail news round-up for the week, community and issues, plus user-generated content.


Amphibia Digital

Amphibia Digital is a digital-first, digital-led, digital age agency with a track record in bridging the gap – not just in terms of the mainstream-digital divide, but also when it comes to the issues and challenges faced by its clients. For the past 15 years, Amphibia Digital has been providing specialised and customised integrated creative solutions in order to build engagement, deliver effective results and, most importantly, help its clients realise the full potential of the digital eco-system. Amphibia Digital's solutions are media and channel agnostic, going beyond both digital and mainstream and instead focusing on three core elements; Reach, Engagement and Intelligence.

Katchi Group Sdn Bhd

Katchi Group specialises in reaching mobile target audiences via a catalogue of outdoor advertising mediums and currently offers a range of innovative and design-oriented products that fits seamlessly into the urban landscape setting standards in public design.

In July 2011, Katchi revolutionised the payphone in Malaysia, together with PERNEC, with the introduction of City Mix. The move introduced a masterful blend of functional communication networks fused with state of the art technology to inject new life into the public pay phone industry. With the initiative, the payphone was no longer just a phone, but yielded Wi-Fi signal relays, provided convenient reload points for major telco providers and featured a Katchi scrolling advertisement. The initiative has the potential to reach 40,000 phone booths across Malaysia.

As specialists of Out-of-Home Media, Katchi enables brands to reach out to mobile target audiences with a variety of cutting-edge outdoor advertising mediums.

Katchi Group is complemented by Ströer Out-of-Home’s design-oriented products which have garnered numerous accolades on the international front such as the iF Design Awards and the Red Dot Design Awards. These products are ranked No. 1 in Germany and top five internationally within the Out-Of-Home (OOH) Media industry.


Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in four key areas of business, namely Pay-TV, Radio, Publications and Digital Media. With a customer base of over 3.5 million residential customers or approximately 52% penetration of Malaysian TV households, Astro offers 170 TV channels, including 37 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On-The-Go.

Fulfilling its promise to bridge the digital divide for all of Malaysia, Astro introduced NJOI as an entry-level DTH satellite TV service and is the country’s first non-subscription based satellite TV, offering 22 TV and 20 radio channels. Astro Radio includes Malaysia’s highest rated stations across key languages and is available on both terrestrial and digital channels, reaching approximately 13 million weekly listeners and capturing a 52% share of listenership in Malaysia in April 2012.

Media Prima Berhad

Media Prima Berhad is Malaysia’s leading fully-integrated media group and one of Malaysia’s top 100 largest listed companies by revenue. It has equity interests in TV3, 8TV, ntv7 and TV9, and a 98% equity interest in The New Straits Times Press (Malaysia) Berhad with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

Big Tree Outdoor

Big Tree Outdoor is the leading outdoor advertising outfit in Malaysia with over 15 exclusive advertising concessions on expressways, transportation and retail concessionaires nationwide. It has exclusive advertising rights along the country’s major expressways including amongst others, the North South Expressway, the New Klang Valley Expressway, Linkedua and the Elite Highway. Big Tree is a wholly-owned subsidiary of Media Prima Berhad and spearheads the Group's strategy in outdoor advertising with GOTCHA, UPD, The Right Channel (TRC), Kurnia Outdoor sites and assets under Big Tree's management.

The Edge

The Edge is Malaysia’s award-winning and best-selling business and investment weekly newspaper.

Since its launch in 1994, it has become the weekly staple for corporate executives to keep abreast of business and investment news, issues and developments in Malaysia and the regional markets. It is today an indispensable weekend read that provides an independent, in-depth and indispensable, authoritative analytical content on corporate, investment, real estate, lifestyle and technology business sectors.

The Edge readers are predominantly professionals, businessmen and women, corporate executives, capital market professionals and upper income and high net worth individuals.

It is audited by the Audit Bureau of Circulations Malaysia and sold at news stands nationwide and by paid subscription

Other publications in the group are The Edge Financial Daily, Personal Money, haven and The Edge Review

SME & Entrepreneurship Magazine

SME & Entrepreneurship Magazine is Southeast Asia's best selling business magazine. Dedicated to business owners and entrepreneurs, SME Magazine, features current news and in-depth analysis, and practical articles and features in everyday language. SME speaks to the owners and entrepreneurs, people at the driving seats of their respective businesses. Local editions are now published monthly in Singapore, Malaysia, Indonesia and Brunei. It is touted as the most authoritative publication for SMEs. A rapidly expanding sectors, SME companies form the bulk of businesses throughout Asia and is often referred to as the thrust of the new economy.


KiniBiz is a complete portal for business news which means that it closely follows foreign business news as well, especially those which have a major impact on the average citizen and this region. They carefully select the news, analysis and commentary. It goes beyond the spin and the hype to smash through existing barriers with independent, fast, and incisive business and economics news to discerning readers. They break news, analyse it, dissect the complexities and comment unflinchingly.

GO Communications

GO Communications is a regional award-winning public relations leader that specialises in total branding and the implementation of integrated communication programmes designed for marketers’ business growth. GO provides strategic positioning, branding, public and media relations, advertising, digital technology and investor strategies, helping clients to effect real change.

RUP Sdn Bhd

RUP Sdn Bhd established in early 2009 is a restructure of one of the pioneer events management companies in Malaysia: The Really Useful Company with decades of wealth and experience in the fields of integrated entertainment solutions, original and refreshing concepts, staging and stage management, audio-visuals, sound and lights.


Passion produces national and international commercial campaigns for a variety of marketers. Dedicated to pushing the envelope when it comes to the scale and quality of its productions, Passion prides itself in being at the cutting edge of filmmaking. With offices in Kuala Lumpur, Jakarta and Thailand it is one of the leading production houses in the Asia-Pacific. With a roster of in-house directors and a representative list of scores more, they have established a reputation for excellence and innovation that is respected throughout the industry.

The Star

The Star is the largest English newspaper in terms of circulation in Malaysia, according to the Audit Bureau of Circulations. It has a daily circulation of between 290,000 to 300,000. The Star is also published online on The Star Online and it sits among the most popular news sites in Malaysia. The Star is a member of the Asia News Network.

Moving Walls

Moving Walls' raison d'etre is to create magical experiences that move the hearts and minds of consumers. They provide leading brands with technology based canvases that mesh the physical world with the digital world. Specialising in digital screens, content solutions and smart mobile applications.

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