Category Archives: Malaysia’s Innovations

Off the Shelf: The New Face of Personal Care

(marketingmagazine.com.my) – By: Malati Siniah This week in Off the Shelf we look at an innovative new product developed not only to deliver the right solution for consumers but to also help them save money. We spoke to Venkat Jangam, Marketing Manager, Wipro-Unza to find out how they developed and promoted their latest product entrant…
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Keeping Malaysians Fresh & Clean

(marketingmagazine.com.my) – By: Malati Siniah In today’s saturated market and tough economic conditions, brand marketers are working extra hard to ensure that their latest product is the first thing a consumer reaches out to when out shopping. Off the Shelf is a weekly series where we speak to some of Malaysia’s top brand leaders in…
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Inspiring Innovations – Hitachi Auto Self Clean Washing Machine

Category Home Appliances Product Hitachi Auto Self Clean Washing Machine Company Hitachi Sales (M) Sdn Berhad After a decade of hard work, Hitachi washing machine senior engineer Tetsunori Kaneko finally succeeded in developing this innovative technology. He first tried to remove sticky dirt using everything from brushes to high-pressure cleaning equipments used to clean cars.…
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Inspiring Innovations – iPad application for its investment-linked option benefit, Early Crisis Protector

Category Insurance Product iPad application for its investment-linked option benefit, Early Crisis Protector (ECP) Company Prudential Assurance Malaysia Berhad (PAMB) Target Group Prudential’s agents to provide prospective customers with an interactive presentation Prudential Assurance Malaysia Berhad (PAMB) recently launched an iPad application for its investment-linked option benefit, Early Crisis Protector (ECP) in an effort to…
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