“Most shoppers are unaware that upon entering a store they are presented with some 50,000 items. About 25,000 of those may constitute 5% the store's sales. For brands, Product of the Year is a huge benefit to getting out of that long tail and rising to the top” Herb Sorensen
TNS Scientific Advisor, Shopper
"The POY seal has significantly helped us increase distribution"
Ed Uebele, Marketing Director, MARS Petcare (2010 US Winner)
“GSK are hugely proud that consumers have voted us winners of this fantastic award.”
Alastair Strang, GSK